I’m here to show you 5 things I’ve learned when it comes to writing.
So let’s talk…
Author’s new and old do you think getting people to read your book is easy? Just because you drop a link do you think people will automatically click it? Do you think growing your audience is easy? The another to all three of these is No!
I’ve only been in the writing industry for two year now and I’m not saying I’m not saying I’m an expert but I have learned a few things in the two years I been writing.
When it comes to promoting your book you shouldn’t just drop your link and expect people to click on it, unless your name speaks for itself. A lot of us are still trying to grow our readers and build our fan base. One thing I’ve learned when it comes to doing that is catching your readers eye. When you’re promoting your book you want to be able to catch your reader’s eye from the very beginning. How do you do that?
- Find an
eye catchingpassage or quote from your book and use that as a promo tool. For example a passage from my latest book:
“Is my beauty jealous?” His voice was taunting. It was actually filled with concern. I lowered my head and slowly nodded. “I don’t know why. It’s crazy right?” I released a nervous giggle. Amir reached up and gripped my chin, forcing me to look at him. “What’s crazy about it? You like me and you don’t want to hear about me with other women. I shouldn’t have even said that shit. My bad alright?” Amir started smiling. “Because you never dealt with a nigga like me before.” He leaned forward and placed his forehead on mine. “Don’t worry, I was ready to whoop ole boy’s ass for staring at you on the boat that day. The feelings mutual.” That made me feel better. My face was soon matching his and a wide grin appeared on my face. Amir was really making it hard to leave him and I wasn’t sure how I was going to deal with it.
Notice I took a passage that showed the couple’s relationship and bond. It showed the direction the couple is taking and how their relationship is forming. It also introduces the characters to the readers. Another thing summarize your book with an
How do you deal with another woman coming to YOUR wedding and confessing she’s already married to your fiancé and carrying his child?
Just beginning my promo with this phase caused me to get a lot of attention to my book. While posting in groups a lot of readers engaged with me wanting to know more about the book. It made them want to know more and read to find out what the resolution would be. I grabbed
- 2. Build your mailing list and reading group. Both of these are important. Your reading group is where you’ll mostly interact with your readers. By building up your reading group you’re building a loyal fan base. A group of readers that will for sure buy and download your book when you release it. If you interact enough in your reading group and build the following they’ll be more likely to tell others about you. With your mailing list, you can send exclusive material as well as allow your readers to know about your latest releases, contest your doing, cover reveals and more. It’s so much you can do with both your mailing list and reading group to help build your audience. It’s also a place where you know your readers are solely focusing on your work alone. With millions of books always dropping it’s good to have a group of readers that are there specifically for you.
- 3. Promo material. Let’s be real it’s easy to just drop a link and move on. On top of having an eye catching group of words having a physical image of what your book represents is also good too. Social media kits are very valuable when it comes to building an audience. Everyone likes pretty stuff. If you have material worth looking at it’s going to draw readers in. If you are able to create promo images for your book do it. Canva.com is a great inexpensive way to create promo content for every social media. I’ve made dozen of promo images in order to help promo my books. If you are unable to make your own then hire a graphic designer. I’ve seen certain content creators have packages for social media promo content that start as little as $25, use the resources that are presented to you. If you are unsure of what a promo image could look like, I got you covered.
It’s simple, yet gives the readers what to expect when it comes to my book as well the release date and my cover. Some authors have more detailed images and that’s okay. As long as it’s easy to read and clear to the point you’ll be good. If you want to read Let Me Be Your Motivation, I got you covered.
- 4. Build your Instagram. I can’t tell you how many readers I’ve gained when it comes to taking time and building my IG following. Getting interaction is key. Making your followers pay attention to your profile is important. Interacting and posting on your story and newsfeed helps build your engagement. Turn your Instagram into a business or content profile. Create an author IG that focuses on your books if you need to but build that following. Another thing is your Facebook Like Page. That’s another place, along with your reading group, readers will look for your latest material and information concerning your books and such. Also, you can create ADs! I know some people are working on a budget but I promise you creating ADs through Facebook and IG has helped me a lot! Personally, a lot of my clicks on my links come from Facebook and my ads. How do I know this? Well, I use Bitly.com to help track and monitor my link, clicks.
As you can see Facebook is my leading market right now. That’s because I do Facebook Ads through my Like Page: Tay Monae. I started at $20, then went to $50, now I’m doing $100 and hopefully will get to up that number. The more you can budget the more reaches and clicks you can get. Because my Like Page is linked to my Instagram,
- 5. Finally, keep an updated catalog, create a website, and get a logo. These three things are apart of building your brand. You never know when readers will be looking for a new read, if you always have your catalog available you can drop it instantly. When it comes to the website that’s where your readers can go to find out everything about you and your work. Last the logo is self explanatory. It’s what distinguishing you and it represents you.
Above are 5 things I’ve leaned while writing. Once again I’m not saying I’m an expert, nor am I saying that all these will work for everyone. It’s just things I’ve learned that have helped me build my audience. A lot of people say consistency is key! And yes it is, but there are also more key factors other than dropping a book consistently. Give the readers a reason to pick your book.
Check out my post on “Finding My Niche” to learn how I found my right genre, another way to grow your audience.
Did these tips help? Is there anything you want to add? Go ahead and do it in the comments!